ARTICLES

The ASI marketing and communications team crafted and delivered communication strategies, created content, and managed campaigns across various channels to drive ASI initiatives in 2024-2025. Key initiatives included:   Designing and promoting a campaign to combat the surge in imported fabricated steel through media releases, news stories and a website landing page. For details, see: https://www.steel.org.au/what-we-do/advocacy/asi-campaign-on-imported-fabricated-steelwork/.   Running media campaigns on a range of steel-related issues including calls for a ban on the export of unprocessed steel, and ASI efforts to ensure provisions for local steel content in government and private industry tenders and projects.   Developing messaging and marketing support for both the Steelwork Compliance Australia (SCA) scheme and ASI to communicate that SCA is now JAS-ANZ accredited to provide certification to both AS/NZS 5131 and AS/NZS ISO 3834.   Delivering a communications plan and a suite of...

ASI now has 6,920 total members, with 700 corporate members and 23,714 contacts in the broader ASI community.  This represents a significant increase on last year’s figures, which were 6,370, 611 and 21,865 respectively. 2024-2025 saw the greatest number of new accounts approved in one year, with 121 new company accounts. Our membership retention rate was an outstanding 91%. Fabricators led the way, making up 59% of all new members. ASI’s compliance solutions Steelwork Compliance Australia (SCA) and Steel Sustainability Australia (SSA) continued to be among the biggest attractions for membership.  With state government departments now specifying AS/NZS 5131 and/or mandating certified fabricators to be used, demand for certification continues to be strong.  ASI fabricator membership increased by 15.2% over the year. Overall, ASI has seen a 252% increase in fabricator members over the past six years.

Steelwork Compliance Australia (SCA) The ASI welcomed a new Steelwork Compliance Australia (SCA) certification offering in 2025 that includes AS/NZS ISO 3834 certification alongside the existing AS/NZS 5131 scheme. The expanded scheme: Optimises efficiency in the auditing process. Improves cost effectiveness. Reduces administrative workload. Provides the pathway to meet specifications requiring both standards. The certification under the National Structural Steelwork Compliance Scheme (NSSCS) is JAS-ANZ accredited for both standards. The expansion enables fabricators to better meet quality and safety requirements specified by government departments and the private sector as a prerequisite for tendering for projects. SCA has 155 companies currently certified, with numbers expected to increase with the new offering to clients. For details, see: https://www.scacompliance.com.au. ShedSafe ShedSafe is the ASI’s third party accreditation and training program for shed manufacturers, buyers...

ASI led the steel industry’s drive to achieve sustainable steel over the last 12 months. Key sustainability initiatives undertaken by the ASI in 2024-2025 included: Following several submissions to the Federal Senate Inquiry into Waste Reduction and Recycling, ASI called for regulatory controls on the export of unprocessed steel scrap. The ASI position was adopted by the Australian Chamber of Commerce and Industry (ACCI) in its submission to the Federal Government green metals consultation process. ASI co-signed a coordinated statement with Ai Group to the Federal Government on the need for climate and energy policy certainty. ASI chief executive Mark Cain appointed to the Federal Government’s Green Metals Advisory Panel, a seven-member body providing strategic advice to government on opportunities for a sustainable green metals industry. The panel is a commitment under the government’s Future Made in Australia agenda to support investment in green metals and help the industry decarbonise...