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Marketing and communications crafted and delivered communication strategies, created content, and managed campaigns across various channels to drive ASI initiatives in 2025-2026. Key initiatives included:    Promoting and growing the ASI’s associate member package. Associate member marketing in LinkedIn increased the visibility of the ASI brand by 40%. Writing and distributing media releases promoting ASI’s advocacy efforts on behalf of the local steel industry, including the ASI Safeguard campaign to combat the surge in imported fabricated steel (https://www.steel.org.au/what-we-do/advocacy/asi-campaign-on-imported-fabricated-steelwork/). Developing messaging and marketing support for the Steelwork Compliance Australia (SCA) scheme, communicating that SCA is now JAS ANZ accredited to provide certification to both AS/NZS 5131 and AS/NZS ISO 3834. Developing messaging and support for the Steel Sustainability Australia (SSA) scheme. Promoting awareness of and participation in the Steel...

ASI now has a record 7,045 total members, with 717 corporate members and 25,061 contacts in the broader ASI community. This represents a significant increase from last year, with 15% more contacts receiving ASI communications. Membership retention rate across all member categories was 92%, with all categories achieving retention rates equal to or higher than the last financial year. 2025-2026 saw the introduction of a new associate membership package. The package offers a multi-tiered advertising model across all ASI platforms, including website, communications, social media and the Steel Australia magazine. The new communication channels enable associates to reach a broader audience, build stronger relationships across the supply chain and help members find solutions to their problems.  Fabricators led ASI growth in 2025-2026, accounting for 62% of all new members. ASI’s compliance solutions Steelwork Compliance Australia (SCA) continued to be the biggest attraction for fabricator membership....

Steelwork Compliance Australia (SCA) The ASI welcomed a new Steelwork Compliance Australia (SCA) dual certification offering in 2025 that includes AS/NZS ISO 3834 certification alongside the existing AS/NZS 5131 scheme. The expanded scheme: Optimises efficiency in the auditing process Improves cost effectiveness Reduces administrative workload Provides the pathway to meet specifications requiring both standards The certification under the National Structural Steelwork Compliance Scheme (NSCCS) is JAS-ANZ accredited for both standards, providing continued confidence in the auditing and certification process. The expansion enables fabricators to better meet quality and safety requirements specified by government and the private sector as a prerequisite for tendering for projects. SCA has 155 companies currently certified, with numbers expected to increase with the new offering to clients. Steelwork fabricators continued to achieve higher levels of certification, with many upgrading to...

ASI led the steel industry’s drive to achieve sustainable steel in 2025-2026. Key sustainability initiatives included: A submission to the Federal Government Climate Change Authority on its 2025 Annual Progress Report, advocating for natural gas at internationally competitive pricing to enable the transition from blast furnace ironmaking to decarbonised alternatives, and faster government regulatory approval for renewable energy projects. A submission to the Federal Government Department of Industry, Science and Resources on Green Aluminium Production Credit Consultation Paper, addressing the proposed green aluminium production credit in the context of a potential fit for steel producers. ASI continued to advocate for regulatory controls on the export of unprocessed steel scrap via a submission and presentation at a hearing to the inquiry into decommissioning oil and gas infrastructure in Victoria (Bass Strait), as well as via a letter to the WA Minister for Energy and Decarbonisation...