Marketing and communications

  • Improved connectivity and reach by designing and implementing a strategy to revamp the Steel Australia magazine to include a fully interactive online version along with a revamped print magazine.

  • Prepared and implemented a marketing strategy to promote the ASI’s inaugural Steel Sustainability Awards. There were four main category winners from a field of 25 entries.

  • Continued to develop an overarching plan for all ASI compliance solutions to make the certification process for SCA, SSA and ShedSafe®, easier for steel members to navigate.

  • Enhanced media engagement by preparing and distributing media releases on a raft of ASI advocacy initiatives and other steel-related matters.

  • Improved member engagement and access to industry insights by preparing and releasing a new ASI monthly publication Metal Musings recognising individual contributions by ASI members to the steel industry.

  • Prepared briefings to government and responded to requests from MPs to discuss with ASI its perspectives on the federal government’s safeguard mechanism reforms, legislation covering anti-dumping, and its policy on export of unprocessed scrap steel.

  • Improved member engagement and access to industry insights by preparing and releasing a monthly news report, brochures and regular electronic direct mails, social media and online content promoting ASI and its activities.

  • Prepared and implemented a marketing strategy for promoting the ASI annual convention, ASI Steel Excellence Awards, Steel Sustainability Awards and Steel Sustainability Australia certification scheme.

Convention and awards

ASI offers a number of tools for ASI members to promote their services, network and improve their understanding of latest industry developments. Key among them is the ASI national convention, which brings together key stakeholders in the steel industry for three days of presentations by steel leaders on key issues impacting the industry.

Preparation is underway for this year’s convention in Brisbane on 8-10 September 2024 on the theme, What it takes to ensure a design and structure is sustainable. A roll formers session will explore latest changes to code and practices, a fabricators forum will look at compliance and traceability, and the Australian Construction Modellers Association will hold its AGM and forum.

Two major awards are held by the ASI to recognise members contributions to the steel industry: the Steel Excellence Awards recognising outstanding steel design and construction and the Steel Sustainability Awards recognising outstanding sustainable design and construction


On point

Related Posts

Steel Sustainability Awards

The inaugural Steel Sustainability Awards recently shone a light on innovative practices paving the way for a better future.

Project Opportunities

The following links provide reports and listings of major projects in the planning or execution stage.