The ASI marketing and communications team crafted and delivered communication strategies, created content, and managed campaigns across various channels to drive ASI initiatives in 2024-2025. Key initiatives included:
- Designing and promoting a campaign to combat the surge in imported fabricated steel through media releases, news stories and a website landing page. For details, see: https://www.steel.org.au/what-we-do/advocacy/asi-campaign-on-imported-fabricated-steelwork/.
- Running media campaigns on a range of steel-related issues including calls for a ban on the export of unprocessed steel, and ASI efforts to ensure provisions for local steel content in government and private industry tenders and projects.
- Developing messaging and marketing support for both the Steelwork Compliance Australia (SCA) scheme and ASI to communicate that SCA is now JAS-ANZ accredited to provide certification to both AS/NZS 5131 and AS/NZS ISO 3834.
- Delivering a communications plan and a suite of material to promote awareness of and participation in the Steel Sustainability Awards, the Australian Steel Convention, and the Steel Excellence Awards.
- Designing and publishing a new-look Steel Australia magazine, including a new online version for members and the public with additional news and advertising. For details, see https://www.steelaustralia.com.au/.
- Designing and implementing a campaign to raise money for the Dry July campaign for people affected by cancer. ASI and members BlueScope, Orrcon Steel, Southern Steel Group, Liberty Primary, and Ahrens Group participated in the campaign – the first by an industry association. The ASI team and its member teams raised more than $28,000.
